There are restorations… and then there are creations. Porsche’s latest bespoke project turns a first-generation Cayenne GTS into a one-off masterpiece, blending 1970s flair with true off-road spirit. Revealed in Dubai during one of the most anticipated Porsche gatherings of the year, this fully re-imagined Cayenne embodies what happens when heritage, craftsmanship and vision align perfectly.
A Collector’s Vision, Reborn in Zuffenhausen
The project began with a clear idea: transform a 2009 Cayenne GTS into something timeless. The owner, a passionate Porsche collector, approached the brand’s most exclusive customization division with a highly personal brief — create a Cayenne that captures the nostalgic energy of the 1970s while maintaining the SUV’s unmistakable character.
Porsche’s specialist team accepted the challenge, disassembling the vehicle, restoring it mechanically, and rebuilding it with an entirely new identity. Every material, texture and detail was chosen from scratch, turning the once-familiar GTS into a bespoke creation with a story of its own.
A Seventies Soul with a Desert Attitude
The exterior communicates the theme instantly. The SUV is finished in a deep olive-toned custom paint, subtle yet unmistakably retro. Matte black lower trims and wheels enhance its rugged posture, giving the car a purposeful stance that nods to adventure rather than luxury alone.
Chunky off-road tyres reinforce the Cayenne’s robust personality — a necessary choice, given the owner’s plan to tow a classic American caravan across the vast dunes of the Arabian desert. To make that vision possible, Porsche integrated a U.S.-style receiver hitch seamlessly into the rear design.
The result is a Cayenne that feels perfectly at home between modern architecture and endless sand horizons: understated, confident and radiating an unmistakable vintage charm.
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A Retro Interior Crafted With Modern Precision
Inside, the transformation becomes even more dramatic. The cabin is wrapped in bespoke English-green leather, paired with a reinterpretation of one of Porsche’s most iconic patterns from the past. The textured fabric introduces depth and movement to the seats and compartments, creating a striking contrast against the smooth leather surfaces.
Brushed aluminium in light tones adds a contemporary highlight, ensuring the interior balances nostalgia and sophistication in equal measure. It feels curated, intentional and beautifully aligned with the exterior theme.
The Art of Personalization: Porsche’s Bespoke Philosophy
This Cayenne GTS is more than a restored SUV — it’s a statement of what Porsche’s highest level of personalization can achieve. The brand’s bespoke division specialises in complete transformations: re-engineering, refinishing, recolouring and redefining a car until it becomes a true one-of-one.
It’s a meticulous process that merges engineering excellence with artistic expression. Older vehicles often undergo mechanical rejuvenation before customization even begins, ensuring the final result feels as solid as a modern Porsche despite its age.
This GTS is proof of the growing appreciation for the first-generation Cayenne — a model once considered controversial but now viewed as a future classic. Its bold design, muscular presence and pioneering role within the brand have earned it a new level of respect among enthusiasts and collectors.
A New Chapter for an Unexpected Classic
Two decades after its debut, the first-generation Cayenne continues to evolve. This project shows how far the model has come: from redefining what a Porsche could be, to becoming a canvas for some of the most imaginative restorations in the brand’s history.
For LUXEON Cars, this bespoke Cayenne represents the essence of modern automotive luxury: not just craftsmanship, but character. Not just restoration, but reinvention.
A Porsche built to cross the desert — and to stand the test of time.
